We're No. 1

SINAR is Malaysia’s new top station, AMP Radio Networks rules in all four major languages!

Fact: 9 out of 10 Malaysians listen to radio. Fact: 5 out of 8 AMP stations are in the Top 10. These facts lead to the latest radio survey results!
AMP outperformed its closest competitor by a whopping 46% in cumulative listenership in the recent survey and remained Malaysia’s #1 broadcaster with the most popular stations, reaching 11,536,000 people or 74% of Malaysian listeners. Amongst AMP’s brands in the Top 10 are; SINAR, ERA, THR (Raaga and Gegar), MY FM and hitz.fm.

Dato’ Borhanuddin Osman, Executive Director of AMP Radio Networks, exclaims, “This result was unexpected but nonetheless fantastic, and is testament that variety works, propelling SINAR to the #1 position! AMP as we know covers the widest audience reach, across all major languages, age groups and platforms. Make the smarter choice with AMP because our plan is to grow this conventional platform unconventionally!”

SINAR: The newly-crowned champion
SINAR has catapulted itself into the #1 position, beating longer-existing BM stations. The magic that is SINAR lies in variety of content, capturing music-loving eardrums. The ‘Muzik Retro Terbaik’ station has impressively garnered an audience of 4.1 million, making it the fastest growing radio station in the last 12 months! The Breakfast Show is the nation’s #1 with 2.1 million listeners.

ERA: Growing & gaining popularity
Since August 1998, ERA continues to be favoured and adored amongst Malay listeners, providing ‘Muzik Terkini’ - the best and latest hit contemporary music and entertainment. The pioneer of Bahasa Malaysia format radio reaches a total of 4 million listeners! The winning Breakfast Show proved to be a hit amongst Malays reaching 1.8 million listeners.

THR Raaga: Malaysia’s #1 Tamil station
The reigning Indian radio brand continues its success with 1.8 million listeners! Serving the best of Tamil music and entertainment, the station shows its love for listeners and Indian music through hosting jam-packed events! The inaugural Raaga Radio Awards 2009 paid tribute to local contemporary Indian entertainers and created massive listener participation. Raaga’s Drivetime slot breaches the 1 million mark while the Breakfast Show reaches 935,000 listeners.

THR Gegar: The East Coast giant
The ‘Jewel of the East Coast’ continues to lead in the tri-state area with 1.7 million listeners. Playing various top contemporary Bahasa Malaysia, traditional East Coast and Hindi music, the Drive Time Show reaches 1.1 million listeners while the Breakfast show reaches 951,000 listeners.

MY FM: Malaysia’s #1 Chinese radio station
MY FM forges ahead of its competitors reaching 2.2 million listeners! The #1 Chinese Breakfast Show in the country entertains 1.3 million people. Contributing to the station’s popularity is the highly-anticipated annual MY FM Anniversary Concert and the inaugural MY Astro Awards Show. The multi-faceted announcers, also seen in movies and TV dramas, are adored by listeners. This translates to MY FM having the most loyal followers in the nation at 1.2 million!

hitz.fm: Malaysia’s #1 English station
Malaysia’s #1 Hit Station does it again, helming the English radio charts at 1.4 million listeners. The charms of the zany announcers are irresistible and exciting music features on the urban, highly energetic and interactive station are magnetic! The #1 English Breakfast Show in the country reaches 558,000 listeners. Hip and tech-savvy listeners made hitz.fm one of the most downloaded stations on the iTunes Store Malaysia free applications list!

MIX fm: The uncontested Best In Variety
Malaysia’s English Best Variety station, MIX fm continues to appeal to Malaysia’s sophisticated 25-39 year old urbanites. Contemporary and bubbly, MIX fm provides addictive variety, from Mariah Carey and Jason Mraz to Bon Jovi and Backstreet Boys. The station reaches 450,000 listeners, with close to 90% located in urban markets and almost 40% earn household incomes above RM3,000.

LiteFM: Capturing Malaysia’s most affluent listeners
LiteFM continues to be the #1 English station with the most affluent proportion of discerning listeners, reaching 306,000 Malaysians. The station, famous for the ‘80s, is informative, entertaining and rejuvenating - attracting listeners mostly in market centres, with 93% living in urban areas. Attesting to the fact that affluent listeners are discerning, LiteFM is THE English station for listeners tuning in the longest.

XFM: The choice for Malaysian Youth
No other station does it like XFM, engaging the youth while uplifting the Malaysian music industry. The hotbed for new Malaysian music is widely known for putting out 100% Malaysian made songs. Its unique and dynamic content attracts more youngsters with the station reaching 228,000 listeners.

AMP Radio Networks captivates 11,536,000 Malaysians weekly and remains the #1 radio broadcaster in the country 14 years in a row!

• Source: Nielsen’s Radio Audience Measurement, Sweep 1, 2010 for all people 10+ in Peninsular Malaysia.
• Listenership is based on cumulative audience i.e. the total number of listeners in a week.
• Loyal listener is a listener who listens exclusively to one particular station.


For further details, please contact AMP Radio Networks Publicity Unit at 03 – 9543 8888; Iza Ibrahim @ ext 7237/ Hani ext 7321/ Hayati ext 7342/ Jolly Vincent ext 7377/ Tham Yung Yi ext 7453